Modern marketing campaigns mainly use the social media and pay per click strategies for advertisement. This makes them miss out on the most ancient and effective marketing strategy known as pay per call. Pay per call marketing has been in use for quite sometime. It is a strategy through which businesses partner with pay per call network for the best leads.
Through various advertisement campaigns, the networks are able to lure quality leads into contacting the business to know more about their goods and services. If you are in need of this marketing technique, you have a large list of networks that you can hire for your company. To find the right one for your business, here are some of the essential things to check on.
Before hiring nay pay per call networks, you should ask them the number of offers they have. It is important that you know the number of offers you will get from them. With more offer In place, you will easily identify the one that would generate the best quality inbound calls. Next, you ought to know the level of quality of their offers and how much RIO to expect.
However many the pay per call networks are, not all of them will offer quality services. This is the more reason you should ask for the specific examples of the offers and the RIO for each. The next thing to check on when looking for the right pay per call network to hire is how they relate with their affiliates and advertisers. A good network has a strong relationship with the affiliates and advertisers they have partnered with. It is important that they offer them the needed support to understand your potential clients. If this is not the case, it would be a waste hiring such a pay per call network.
You should consider the conversion rates of the pay per call network you are about to hire. They show you a sample of their conversion rates and some customer reviews. If you already have an idea of how many conversion rate you will need for each inbound call, it is essential that you check if the network would deliver effectively.
The pay per call network you hire should provide the services in your ideal demographic. This is an important factor that need to be put into thought. The campaign would only be a waste if you hire a pay per call network that does not have their advertisers and affiliates in your preferred location.